Public Affairs Cymru
The voice of the Public Affairs sector in Wales.
If you work in public affairs, communications or external affairs and your work involves talking to elected officials across the Senedd, Welsh Government or local government, you know that maintaining the highest standards of professional conduct is vital to your reputation and that of the sector.
Public Affairs Cymru (PAC) is the leading voice for the sector and seeks to bring meaningful events, training and engagement to its members and beyond.
About Public Affairs Cymru (PAC)
Public Affairs Cymru (PAC) is a volunteer-run membership organisation for public affairs professionals in Wales, established in 2006. Members come from a wide variety of backgrounds – commercial public affairs agencies, PR companies, the voluntary sector, trade associations, advocacy groups and professional bodies - who all share a common desire to ensure that public affairs and lobbying activities are undertaken professionally and responsibly.
Fundamentally, PAC believes that public affairs and policy professionals contribute to policymaking by bringing evidence, expertise, and the lived experiences of communities into democratic processes. Engagement between representatives and professionals strengthens the quality of public policy through discussion, accountability and transparency.
Since 2018 PAC members have signed up to our code of conduct. We believe that lobbying and public affairs activity is an entirely legitimate and a vital part of Welsh democracy and PAC members are committed to:
• Safeguarding the reputation of the public affairs profession;
• Encouraging best practice amongst public affairs professionals;
• Promoting wherever possible the work of public affairs professionals operating in Wales.
As far as is reasonably possible, Public Affairs Cymru engages with its membership in Welsh and in English.
We expect PAC members to uphold high standards of conduct in their work, we believe that elected representatives, candidates and others should demonstrate the same standards of professionalism, recognising that trust is a shared responsibility that strengthens the credibility of public life in Wales.
Ahead of the 2026 Senedd elections we published our guidelines on the “Principles of Behaviour for Political Representatives in Engagement with Public Affairs and Policy Professionals”.
Keep up to date with latest news and events by following PAC on LinkedIn.
A look back at some of our events
