Digital Media and Communications Manager
Contract Type: Permeant, Full time
Salary: £40,000-£50,000 per annum
Location: Cardiff – with flexible working options,
Overview of Role
As the Digital Media & Communications Manager, you will play a pivotal role in shaping and executing Green GEN Cymru’s digital strategy. As a key member of the External Affairs Team, you will be responsible for managing our online presence across all digital channels, creating compelling content, and driving engagement with our key audiences, including stakeholders, the public, and the media. Your work will directly support our mission of positioning GGC as a leader in the sector in Wales and beyond.
What we do
At Green Gen Cymru, we’re acting now to build and operate a green energy network for Wales, that will make sure 100% renewable energy can flow to our homes, hospitals, schools, businesses, and communities.
We’re playing a pivotal role in providing a reliable and robust distribution network that will tackle the energy crisis, climate crisis, as well as the cost-of-living crisis. It will also empower rural communities through investment, jobs, and skills, enabling communities to live modern electric lives.
We want to make sure Wales has the energy it needs in a Net Zero world.
There’s endless potential for renewable energy in Wales – particularly from the wind that blows across our hills and mountains. But the green energy is stuck in the windy areas of Wales, and we need to get it to the homes, hospitals, schools, businesses, and communities that need it. To respond to this challenge and meet Welsh Government’s target for 100% renewable electricity in Wales by 2035, we’re developing a stronger, more resilient renewable electricity network that is greatly needed in Wales – distributing clean, green energy.
We want to build a positive, clean future for us all.
What you’ll do
- Support the External Affairs Manager in developing and implementing a comprehensive communication strategy that enhances Green Gen Cymru’s profile and influence across diverse channels, focusing on issues critical to the Welsh community and energy sector.
- Develop and implement a comprehensive digital media strategy that aligns with GGC’s broader communication and business objectives.
- Monitor digital media trends and provide strategic insights to enhance GGC’s online presence.
- Create, curate, and manage engaging content across all digital platforms, including social media, websites, blogs, and newsletters.
- Oversee the production of multimedia content (videos, infographics, podcasts) to effectively communicate GGC’s initiatives and impact.
- Manage GGC’s social media accounts, including content scheduling, audience engagement, and performance tracking.
- Develop and execute social media campaigns to increase brand awareness and engagement.
- Oversee the maintenance and continuous improvement of GGC’s website, ensuring it remains regulatory compliant, user-friendly, up-to-date, and aligned with our brand identity.
- Work closely with web developers to implement new features and optimise the website for search engines (SEO).
- Monitor and analyse the performance of digital campaigns and content, providing regular reports to the External Affairs Director and senior leadership.
- Use data-driven insights to refine strategies and improve digital media performance.
- Collaborate with internal teams and external partners to ensure consistent messaging across all digital channels.
- Engage with key stakeholders through digital platforms to foster relationships and support GGC’s public affairs objectives.
- Develop and implement digital crisis communication plans to manage potential reputational risks.
- Monitor online conversations and respond appropriately to emerging issues in a timely manner.
- Public Consultation and Engagement: support in the planning and organising of public consultation events across Wales, ensuring they effectively engage stakeholders and align with the company’s strategic goals.
What you’ll need
Knowledge and Skills
- Ability to develop and implement effective digital strategies that align with organisational goals.
- Ability to create Innovative approaches to content creation and problem-solving.
- Excellent verbal and written communication skills, with the ability to convey complex ideas simply and effectively.
- Strong ability to analyse data, identify trends, and make data-driven decisions.
- Team player with the ability to work effectively with diverse teams and stakeholders.
- Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
Experience & Qualifications
Essential:
- Experience in digital media management.
- Proven experience in developing and executing digital media strategies.
- Strong writing and content creation skills, with a portfolio of work across various digital platforms.
- Proficiency in using digital tools and platforms, including social media management tools.
Desirable: - Understanding of the renewable energy sector and the associated regulatory and political landscape in Wales.
- Experience with paid media campaigns and budget management.
- Being a Welsh Speaker is advantageous to the role.
Read the full job description here
Closing Date: 3 November 2024
To apply: Submit an application via the Green Gen Cymru website
Public Affairs Cymru 